Fall in Love With the Problem, Not the Solution

A couple of weeks ago, I had the opportunity to sit and chat with Uri Levine, co-founder of Waze. As we all know, Waze is the world’s largest community-based traffic …

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Oct

13

Online Media Marketing in Guatemala

One of the most useful and innovative tools, which publishers have just begun to use in Guatemala, is Online Media Marketing. Said branch deals with ads in websites, browsers, social …

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Sep

23

CRM’s Impact on Customer Satisfaction

Efficiency is one of the key elements that makes or breaks a deal between a company and their customers. As we all know, customer satisfaction has significant implications for the …

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Sep

08

The customer is always right?

There are myths about customer service which people have grown to accept and taken them into the realm of the written-in-stone-facts. The truth is that those myths were catchphrases created …

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Aug

04

Opportunities in the midst of a CRM Lead universe

One of the most common misconceptions in the astounding world of CRM services, is that people usually tend to perceive a CRM Lead as an Opportunity. They are both very …

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Jul

29

Ad Servers: Publisher’s “Jack of All Trades, and Masters of Them All”

Let’s go back in time to the mid nineties to a time when grunge rock was at its highest peak, 16 bit video game consoles were state of the art …

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Jul

21

Just a Click Away

Many campaigns are really helpful to a business as a way to measure a potential client’s quality or to analyze their behavior as well. This is easier to keep track …

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Jul

07